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Research notes

Prospecting methods, controls, and measurement

2026-09-18 · Matteo Ferraro

How to Cold Email: A Relevance-First Workflow

Learn how to cold email by excluding poor-fit contacts, verifying data, drafting a truthful message, protecting deliverability, and measuring qualified out

2026-09-18 · Zainab Rahimi

Show the Assumptions in a Client Cold Email

Use a sample cold email to a potential client as a decision framework: verify fit, state a bounded reason for contact, make a modest ask, and preserve revi